"Always Open", The Bar. (New Media)

"The Bar"

"Endorsers of this product"

In the past two years, a beverage company in the Republic of the Philippines launched

a new line of affordable alcohol that serves as an alternative to beer. The product is called

"The Bar", it has numerous variations such as Apple Vodka, Orange Vodka, Strawberry

Vodka and Lemon Lime Gin. These products are suitable for the young adults and the

citizens from the lower class of society because of its cheap price. One bottle of this

alcohol costs for only "60.00 Philippine Pesos" that is equivalent to a dollar and a

few cents" In media, the beverage company hired two endorsers for their product,

namely Jake Cuenca, popular actor and Angelica Panganiban,a famous actress.

These two endorsers portray a state of pure happiness, a sense of belonging a

and a product that is user-friendly. The two endorsers portray themselves as "hot"

people wearing party outfits because that will surely get everyones attention;

both male and female. People would tend to believe what these star icons say even

if we all know that it is not entirely true. In conclusion, Media is very powerful in

making an image for a product. Media also tends to exaggerate a product or an endorser,

and that's what makes them known.