"Always Open", The Bar. (New Media)

"The Bar"

"Endorsers of this product"

In the past two years, a beverage company in the Republic of the Philippines launched

a new line of affordable alcohol that serves as an alternative to beer. The product is called

"The Bar", it has numerous variations such as Apple Vodka, Orange Vodka, Strawberry

Vodka and Lemon Lime Gin. These products are suitable for the young adults and the

citizens from the lower class of society because of its cheap price. One bottle of this

alcohol costs for only "60.00 Philippine Pesos" that is equivalent to a dollar and a

few cents" In media, the beverage company hired two endorsers for their product,

namely Jake Cuenca, popular actor and Angelica Panganiban,a famous actress.

These two endorsers portray a state of pure happiness, a sense of belonging a

and a product that is user-friendly. The two endorsers portray themselves as "hot"

people wearing party outfits because that will surely get everyones attention;

both male and female. People would tend to believe what these star icons say even

if we all know that it is not entirely true. In conclusion, Media is very powerful in

making an image for a product. Media also tends to exaggerate a product or an endorser,

and that's what makes them known.

Levis, Live Unbuttoned Commercial.

Levis commercial (click here)

Levis, a popular brand of quality jeans released a commercial that a lot of people loved. The Levis commercial is all about a guy and a girl standing together on top of a wharf dock. The guy says sweet things to the girl, and asks her if she has tried jumping off a wharf before. The guy and the girl gets undressed; they counted 1..2..3.. then they both jumped and made out underwater. Before they jumped, the guy held the girl's hand and tells her to trust him. This commercial appeals to me because it's something unusual; it is very uncommon. This commercial shows some thrill to life. It's effective meta-information because it motivates me to take risks in life. The commercial portrayed trust, risk and love.

Welcome to my page

My name is Paolo Vittorio Hermosilla Aradillos, everyone calls me Paolo for short. I am currently studying at Enderun Colleges. The course that I am taking is Bachelor of Science in International Hospitality Management Major in Culinary Arts. I am a Filipino Citizen, and my current location is in Fort Bonifacio, Taguig, Philippines while my hometown the place where I was born and raised is Cebu City, Philippines, also known as the queen city of the south. As a child, I've always been interested in anything with engines such as cars, airplanes, yachts, cruises, go karts and other more. My favorite hobby would be photography, some of my shots can be found in my other blog http://paoloaradillos.blogspot.com. Keep checking my blog for recent posts.